I met Penny last year—I had just finished working on launching my wedding collection. She clicked through my shop and bought a wooden stamp and asked me to letter it “Love Scarlett”. At the time I had no idea what it would come to mean and how it would eventually culminate into one of the most innovative collaborative projects in the wedding industry. Since then I’d come to know Penny so much better, not only in a work capacity but also her larger-than-life and generous personality. I can really say that I know, that what Penny pours herself out to do, you canbe sure that you will find her heart 100% in it, and it would blow you away.
So what is “Love Scarlett“? It is the brain-child of wedding planner and stylist Penny Cullen of Tigerlily Weddings, emcompassing a design-led online journal that celebrates Great British Wedding Style. It’s a journal for couples who want an informed, inspiring insight into the best artists and suppliers working in the UK wedding industry today. The project will also be launching an exclusive Little Black Book, a directory of the best industry suppliers, as well as a series of bridal workshops later this month.
With Penny as the editor in chief, the journal draws on the voices of professionals of different disciplines in the industry as “partners” of Love Scarlett, giving brides and grooms an insider’s view on wedding planning aspects. These voices come from a broad reach of experts comprising of chefs, and wine and beverage experts, DJs and entertainers, photographers, dress designers, stationers, florists, wedding planners, hair and make-up artists and nutrition and fitness experts.
“During my career as a wedding planner, I have been lucky to work with so many talented wedding professionals and the Love Scarlett Partners have been personally assembled to reflect the very best of those people. I understand that not all brides have the budget for their own wedding planner and that is why we’re launching the Love Scarlett bridal workshops, guiding couples through all aspects of planning and designing their own wedding.”
When I first began thinking about Love Scarlett, I noticed a gap in the market: no-one was truly celebrating artists within the UK wedding industry. I wanted to create an exciting platform to share a more informed view of true UK wedding professionals and celebrate Great British style at its best.”